Saturday, May 12, 2007

The Power of Social Genes

Your Health answer is out there and now there is an easy way to find it
(UC Berkeley undergraduate perspective)

Despite a wealth of available health experience data there is not a real-time way of integrating this for personal users so that they could use health experiences from a large population base to predict the outcomes of life style and health care intervention changes. social health site would allow users to post confidential health profiles about their health history that could be compared and contrasted with the total database confidentially. Personalized reports would be generated that outline a range of relevant health indicators, interventions and life style changes and the experiences with them from the aggregate database. Example – “Anyone have information on the benefit of changing to a vegetarian diet when suffering from seasonal allergies?” will create and advertise a social website communicating the easy and free access to confidential aggregate users health data. It will provide a range of examples that prospective users could identify with. will examine potential shared interest sites that could link to It will reach out to potential advertisers of health care products that could be tastefully placed on the site. It will appropriately communicate confidential user testimonials that would resonate with site visitors and encourage adoption. would be a “sticky” site where users would come back again and again to communicate with users groups who are collectively sharing their ongoing health experiences. My would consider a second tier site that is a subscription model that provides more personal intervention with health care advisors – nutritionists, physical therapists, etc. would have a secure identifier block such that only the blinded profile information is available for sharing. A unique logon name and password is needed and only a code number is used within the site for identification. would not endorse or recommend any particular products, services or interventions but allow users to make their own decisions based on the strength and proof of the aggregate users experiences.

Amanda Coffee

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